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For some companies, the only response to the pandemic has been to hunker down and try to avoid running out of cash before their customers can return.
Pret, the 37-year-old British sandwich and coffee chain that’s ubiquitous in central London, is now clearly willing to try anything, Eshe Nelson reports:
Pret wants to sell its food in supermarkets, and has already begun selling coffee beans on Amazon.com.
It has signed up to all the major food delivery platforms to bring its sandwiches, soups and salads to its work-from-home customers.
It opened a so-called dark kitchen in North London to prepare its food strictly for delivery, modeled on the success of Sweetgreen and Shake Shack, and hopes to open another dark kitchen in either New York or New Jersey soon.
It is devising a special menu of hot evening meals for delivery, such as a Chipotle Chicken Burrito Bowl.
And then there is the coffee subscription, an effort to drive people back to the stores: Five drinks a day made by a barista (coffees, teas and smoothies) for £20 a month. On the face of it, it could be an extraordinarily good deal. With two lattes a week, a subscriber will break even. And the first month is free. (Small print: You can’t order five drinks at once — there must be 30 minutes between each drink order.)
The skyscraper, the iconic urban office tower, still captivates by offering jaw-dropping views and the thrill of hovering in the clouds. But in the pandemic, the groundscraper — a building as horizontal as a skyscraper is vertical — has been grabbing attention.
There is no hard-and-fast definition for a groundscraper, which some loosely describe as a million or more square feet in only a handful of stories. Tech companies in Silicon Valley have long embraced the low-rise approach.
These earth-hugging structures have traditionally been considered less exalted than their soaring brethren, but some aspects of these buildings — such as the ability to reach offices via stairs, rather than elevators — have become doubly attractive during the pandemic.
“The interest in groundscrapers reflects our evolving views on how we come together in office spaces,” said Sam Chandan, dean of the Schack Institute of Real Estate at New York University’s School of Professional Studies.
Classic examples include the Old Post Office in Chicago, a nine-story limestone landmark that is three city blocks long and a block wide, and the James A. Farley Building, a former post office that takes up two double-wide blocks in Midtown Manhattan. Groundscrapers built in this century have taken striking forms:
The Vanke Center in Shenzhen, China — which was designed by Steven Holl Architects to house apartments and a hotel in addition to offices — consists of angular, interconnected segments on stilts.
In Frankfurt, Germany, a gently curved office building called the Squaire was erected over an airport rail line and looks almost like a high-speed train that has just pulled into the station.
Google is planning an 11-story groundscraper in London.
Such buildings can accommodate the health and wellness concerns that were at the fore of office design before the pandemic. Employees can get their steps in by hoofing it to colleagues on another part of a vast floor or climbing stairs rather than pushing an elevator button. And the large rooftops can be landscaped for outdoor meetings and recreation.
But the pandemic has pointed to another benefit: Groundscrapers tend to have multiple entrances, in contrast to the typical skyscraper, which funnels everyone through a single lobby. The decentralization of arrivals and departures can help with social distancing, experts say.
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