SaaS platform Wix buys Rise.ai to boost e-commerce offering

Acquisition terms were not disclosed yet

Global Software-as-a-Service (SaaS) platform, Wix.com, which helps small businesses build and operate websites, said on Wednesday it bought Israeli start-up Rise.ai to extends its e-commerce platform providing a full solution for merchants to manage customers re-engagement activities aimed at increasing customer spending and repurchases, including gift cards, loyalty programs, rewards and referrals.

‘We are excited to expand our offering and services as part of the Wix ecommerce strategy” said Wix head of ecommerce Arik Perez in the release “by providing merchants with the more native tools, we can help them grow long term customer value and revenues to build their businesses and keep optimizing and increasing profitability”

He added “Rise.ai is considered to be the best solution of its kind in the market, and the integration will enable merchants to easily manage and maintain customer engagement tools, ultimately leading to increased loyalty and revenues”

Yair Miron, founder and CEO of Rise.ai said that it powers tens of thousands of leading brands with loyalty and re-engagement solutions to grow their businesses.

The terms of acquisitions were not disclosed yet.

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