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Two most popular Kellogg's brand in a frame

Former United Kingdom Labour MP Fiona Onasanya has launched an attack on breakfast cereal Kellogg’s Coco Pops, questioning why they are marketed with a brown monkey when the brand’s Rice Krispies have white children on the box. The UK MP took to twitter with her complaint about the breakfast cereal.

Ms. Fiona tweeted “@KelloggsUK , as you are yet to reply to my email – Coco Pops and Rice Krispies have the same composition (except for the fact CP’s are brown and Chocolate flavored) … so I was wondering ehy Rice Krispies have three white boys representing the brand and Coco Pops have a monkey ?”

In reply, Kellogg’s defended its branding to Mail Online pointing out most of its cereal feature animals on the boxes. Corn Flakes features a roaster called Cornelius “Corny” roaster.

A Kellogg’s spokesperson said the monkey was created in the 1980s “to highlight the playful personality of the brand”. They also noted Kellogg’s had “tigers, giraffes, crocodiles ,elves and a narwhal ” on its cereal boxes.

In an Instagram post, the company said  “Kellogg’s stand in support of the black community. We do not tolerate discrimination, believe all individuals should be treated with respect, and speak up when we see behaviors that don’t match our values. We’re committing an additional $1M to NAACP , a long term partner”

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Tags : Black Lives Matter ProtestsCoco Pops Monkey controversyCoco Pops RacistCoco Pops VS Rice BubblesFiona Onasanya KelloggsUK MP on Kellogg's
Kunal

The author Kunal