Beauty Products Under $10 That Are Genuinely Good


Hear me out: a lip gloss that isn’t sticky.

We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.


Cake Beauty The Curl Friend Defining Cream delivers glossy, frizz-free curls on second (or third or fourth or tenth) day hair. A blend of shea butter and lightweight natural oils provide a ton of moisture but thankfully none of the weigh-down.


Promising review: “This is the most reasonably priced curly hair product I’ve found. I originally got a little tube from my Ipsy order, and I liked it so much, I came to Amazon to order a full-sized bottle. It doesn’t make my hair crunchy or greasy, even if I accidentally put too much on. My curls look natural and bouncy after using my diffuser, and even when I let hair air dry, this gives my curls a little extra form and structure to look like I actually did something to my hair.” —sbgoodgirl

Get it from Amazon for $8.99.


NK Hydrating Lip Gels are worthy of a massive round of applause. Delicious scents and tints aside, you’ll be able to confidently step out into wind knowing your hair won’t get stuck to your mouth. That’s right. This vitamin E formula is not even a tad sticky.


Promising review: “I was looking for a thicker lip gloss but without the stickiness… these are it! The quality and quantity for the price is amazing! I love all of the scents, they aren’t too strong which is great.” —Madison M.

Get a set of five from Amazon for $6.66.


TonyMoly Egg Pore Nose Pack sheets act as a gunk magnet by using egg shell powder, charcoal, and sesame seed extract to banish blackheads and excess oil. Prepare to be simultaneously impressed and horrified by the results., Amazon

Promising review: “Holy mother of pearl, you should see what these things pull out of my husband’s nose. He has rather large pores on his nose and uses these about once a month. (He should really be doing it more often.) Wash your face first, exfoliate a little bit and make sure you get your nose and the strip adequately wet. Then be prepared to see dirt from your elementary school playground get pulled out of your pores.” —Debbie in WS

Get it from Amazon for $6.50.


Buildable L’Oreal Paris Makeup Lash Paradise Mascara not only adds volume and length to your lashes, but it also does the unthinkable — and by unthinkable, I mean it won’t smudge by mid-afternoon and create the dreaded ~panda eye~ effect. Like, I already have dark circles. I don’t need mascara to enhance them.

Maitland Quitemeyer / BuzzFeed


Maybelline SuperStay Matte Ink Liquid Lipstick was probably formulated by a Hogwarts alum because, tbqh, this stuff has a staying power best described as magic — your pout will seriously retain color for up to 16 hours! Reviewers swear that this stuff is smooch-proof, snack-proof, and sweat-proof.

Jennifer Tonti / BuzzFeed,

Promising review: “This is perfect if you like long lasting, matte lipstick. I wore it for my wedding: the lipstick lasted through hours with food, kissing, and heat without smudging or any change in how it looks. I have eaten fried chicken, burritos, pasta, and tons of other things while wearing this lipstick and it stayed on perfectly without needing any real touch ups. Seriously my holy grail liquid lipstick.” —Amazon Customer

Get it from Amazon for $6.67 (available in 26 colors).


Paula’s Choice 2% BHA liquid exfoliant confronts enlarged pores, pesky pimples, and fine lines with unmatched dedication. It also gently exfoliates with each swipe, so you can effectively wave ta ta to dullness and dead skin cells with every toss of a cotton round.


Promising review: “I have acne-prone skin that is combo-to-oily with large pores, and this stuff has truly been a lifesaver! Like this is literally witchcraft in a bottle and my new holy grail! Ditch your harsh scrubs and give this a go… your skin will thank you.” —Philena

Get it from Amazon for $10 (available in two sizes).


Coty Airspun Loose Face Powder sets makeup for a flawless, lightweight finish that truly lasts all day long. This is great for beginners because it won’t leave behind a white cast, the kind you’d have to blend and blend (and blend) for it to go away.

If you’ve been contemplating splurging on those high-end, high-budget setting powders for a long time — don’t. This is the perfect dupe.

Also, this cult-favorite powder sets makeup has over 4,000 positive reviews. I’m not going to outright SAY that your beauty routine is suffering without it, but…

Promising review: “I am totally blown away by this product! I live in a warm climate and have oily skin, but by the end of my work day using this powder, my face is still very matte! I am THRILLED! I can’t believe it.” —Alexis Julian

Get it from Amazon for $5.67 (available in six colors, including translucent).


e.l.f. Poreless Putty Primer blurs pores, mattifies excess oil, and offers light coverage with one swipe! It wears well under foundation, plus is great to slather on when you’re pressed for time but want a bright, dewy complexion. This is widely considered an A+ dupe for more expensive primers on the market.

Promising review: “Beauty gurus have been raving about e.l.f.’s putty primer, so I decided to give it a try because of the affordable price. Another reason why I appreciate e.l.f. products. At first, when I applied the primer, it did feel greasy on my skin, but after applying my makeup, my skin looked amazing. Not only did this primer minimize my pores. It also kept my oily skin at bay and helped my makeup last throughout the day. I can now say that I found a holy grail and this primer was definitely a product I will keep purchasing.” —Pamela

Get it from Amazon for $8., / Via @lorealparis

Apply this directly to wet hair avoiding the roots, massage it in for eight seconds, then rinse. Effort required = practically zero.

Promising review: “This is the holy grail of hair products. Seriously I need gallons of this stuff! I put it on my hair for 10 seconds and could feel while still in the shower that my hair felt amazing! I usually have stringy ends and after using this, my hair was soft and silky!” —Sky T Block

Get it from Amazon for $8.97.


Pond’s Cold Cream Cleanser is *the* definition of tried-and-true. This inexpensive cult product is hypothetically the only item you need in your skincare arsenal: Just a few quick swipes will dissolve makeup and give your skin a hefty dose of moisture.

Promising review: “I have very dry skin. I generally tend to go to Macy’s for my skincare products, but being on a budget, I decided to give this a try. I’m shocked to tell you that I actually like this cleanser BETTER than my old expensive options. I wipe it on and wipe it off with a wet washcloth. My skin is softer with this stuff than the expensive stuff! No breakouts and no flaky skin! I’ll stick to buying the department store brands for eye creams or serums, but for cleansers and cold creams, this stuff wins hands-down! Don’t be intimidated by the low price!” —Jessica

Get it from Amazon for $5.22.


Hard As Hoof Nail Strengthening Cream uses calcium, vitamins, and hydrogenated jojoba oil to revive weakened nails — and not only does this promote quicker nail growth, but it also prevent chipping and hangnails. Your messy at-home manicure just got *so* much better.,

Promising review: “I’ve been using this product for almost a full month. Before, my nails were bendy, paper thin, and had little ridges. After applying this product almost everyday three times a day, I can grow my nails out without fear. They are smooth, pretty, have excellent white tips. They still have a slight flexibility to them but leagues better than where they were and I’m hoping with continued use my nails will be hard as hoof, ha. After trying so many products, this one is a holy grail.” —Amazon Customer

Get it from Amazon for $7.99.


Hydrocolloid COSRX Acne Pimple Master Patch speed up the ~draining process~, but more importantly? They 👏 prevent 👏 picking 👏. If you’re looking for a no-frills way to stop cystic acne in its evil tracks, these transparent stickers are the way to go.


Garnier SkinActive Micellar Cleansing Water cleanses and removes stubborn makeup with just a few swipes! This skincare staple leaves your complexion feeling squeaky clean and fresh, no aggressive scrubbing required. My eyelashes feel thankful already. / Via @garnierusa

This micellar water works for all skin types and is paraben-, fragrance-, sulfate-, and silicone-free.

Promising review: “Holy grail of makeup remover! This stuff is ahh-mazing! Your dry skin will be no more. I have dry skin that it exacerbated by the dry, hot Texas summers and the cold, windy winters. Constant use of makeup wipes make my face dry and I don’t like the feel of my skin after using them. Lately, I have been in love with liquid lipsticks. The use of the micellar water cuts my makeup removal time in half. My skin feels soft and my lips are kissable! You won’t regret this purchase!” —Gr84lmom

Get it from Amazon for $5.69.


The Ordinary hyaluronic acid lets you try a holy grail ingredient for cheap. With just a few taps, this vegan formula will be able to prevent excess oil production, add hydration, and give your skin a boost of brightness — and for less than $7, to boot. / Via @deciem

Promising review: “So affordable with great results. I’ve used it every day and night after washing my face for the past month and I’ve seen a great difference in how hydrated my skin is. Worth every penny!” —reedlapage

Get it from Sephora for $6.80 (available in two sizes).

Maitland Quitmeyer / BuzzFeed


NYX Control Freak Eyebrow Gel grooms facial caterpillars to perfection, ensuring that each stray hair stays exactly in place — all without leaving any icky residue behind.,

Promising review: “I absolutely love this stuff. I have a bare minimum makeup look and this stuff is part of it! I actually use it even if I don’t fill in my brows at all. This stuff is able to go on thin enough for me to not feel it but thick enough to hold the hairs where I want them until I take it off. I don’t have any extra wax or residue, it lasts until I remove it, and does not have any smell or tint to it. I take my brow shape pretty seriously since that seems to be what I’m complimented on more than anything else. You will not find anything this good for a price in the same ballpark.” —Nina

Get it from Amazon for $4.89.


Covergirl TruBlend Undercover Concealer tackles pimples, redness, and dark circles with just one swipe of its ~extra large~ applicator. If you’re looking to avoid the painstaking step of foundation, this formula provides a full coverage finish that is both lightweight, crease-resistant, and super easy to blend.

Promising review: “Not only is the packaging of this concealer cute and classic, but it also provides really great coverage. You only need to use a little bit to get great coverage, the applicator is great, and I don’t have any problems with creasing (although I don’t have any fine lines either). If you’re wanting a concealer similar to expensive brands but at a drugstore price, you’ll like this!” —Kayla Williams

Get it from Amazon for $4.76+ (available in 30 shades).


L’Oreal True Match Lumi Glotion provides a bright complexion that requires exactly *does double take* zero effort. This glycerin- and shea butter-infused formula is super lightweight and hydrating, while an illuminating tint adds instant glow.,

Promising review: “This is great for a quick and easy daily look. As a mom of both human and animal children that is constantly on the go, this highlighting lotion is honestly the only thing I’ve been putting on each day. It makes me feel awake and look like I tried without all the effort.” —ALEX

Get it from Amazon for $11.44 (available in four shades).


Aveeno Positively Radiant Skin Brightening is packed with soy extract to exfoliate (tl;dr: goodbye dullness and dead skin) while an impressive blend of jojoba and castor oils leave you soothed and moisturized. Victory! The best of both worlds is yours. / Via @aveenous

Psst, this formula is also noncomedogenic and hypoallergenic.

Promising review: “I have extremely sensitive, acne-prone skin and many products just make my skin worse. This is one of the few scrubs that I can actually use every day and it does NOT break me out or irritate my skin. Plus, it really does help to gradually brighten my complexion and give a more radiant look. It will not happen overnight, but with regular use, you will see a difference. It took a couple of months for me with daily usage (once a day, most of the time in the shower). I love the consistency and how gentle the scrub is. I don’t have to worry about it agitating my skin or any active breakouts.” —ChalmondFashew

Get it from Amazon for $5.64.


The Inkey List eye cream uses an impressive caffeine blend to de-puff your peepers and reduce pesky dark circles (despite the amount of beauty sleep you’re getting)! Luxe eye creams such as this one usually cost around a trillion dollars, so finding a quality item like this for ~$10 is basically like striking gold. / Via @theinkeylist

Psst, this formula is also paraben- and cruelty-free and is great for normal, dry, combo, and oily complexions.

Promising review: “Best. Eye cream. Ever. I have tried every eye cream under the sun: you name it, Ive tried it. This is the first eye cream that I’ve fallen in love with, instantly. Overnight, my eyes looked brighter. It depuffs really fast too. This will forever be a staple for me. Really surprised and impressed by something this cheap. Love it!!” —nycr23

Get it from Sephora for $9.99.


Milani Baked Bronzer gives your complexion an instant dose of “I absolutely spent some time in the sun this weekend” vibes, even if you did just binge The Office yet again. No judgement. A swipe of this means instant glow and enhanced cheekbones.,

Consider this product to be the younger, cooler sister of the whole contour trend with a buildable, blendable formula that doesn’t require intense blending (an important detail to note when you’re applying this on a train and have no way to gauge whether or not you have a block of orange on your face).

Promising review: “This is the BEST bronzer I have come across as of yet, and trust me, my checking account can vouch for being pinged time and time again for the purchase of several bronzers. I am extremely satisfied with this product. It is a beautiful color and goes well with all my other makeup. It’s not too dark or orange, it did not break me out, and the color is dark enough that you actually can notice that you are wearing makeup but still subtle.” —Shana

Get it from Amazon for $6.99 (available in three shades).


NYX Jumbo Eyeliner Pencil is waterproof and available in 23 vibrant hues. Hack time: Just a quick swipe of white on your waterline will instantly brighten your eyes and make you look more awake.


Promising review: “I love this white eyeliner. I use it just about everyday on my water line and on the inner corner of my eyes. It gives my eyes a little brightness and pop that helps counteract any darkness. It also helps my eyes look a bit bigger behind my glasses. This eyeliner also makes a great base for eyeshadows, allowing colors to really pop on top of it. It works well as a brow highlight too. It’s a very versatile eyeliner and the jumbo size lasts for ages, even using it everyday. This has become a staple of my makeup routine.” —RLM

Get it from Amazon for $3.99+ (available in 23 colors).


Burt’s Bees Natural Tinted Lip Balm contains buildable color, so it can be as subtle or as dramatic as you’d like. Plus, this the perfect thing to bring on-the-go because you don’t need a mirror for application. It goes on just like a regular balm!

This contains a blend of shea butter and botanical waxes to keep your lips feelin’ soft and supple, while the touch of color adds life back into your exhausted face.

Promising review: “I really love this product! As someone who has never mastered the art of lipstick, this is perfect. I tend to be more of a minimalist with makeup and this is so easy to just slide on before going out. You’ll have to reapply during the day/night, but the application is very quick.” —Cornelius

Get a pack of two from Amazon for $9.48 (available in six colors).


Maybelline Instant Age Rewind Eraser is formulated with goji berry and Haloxyl because no one on that Zoom call needs to know that you spent the entire night watching YouTube bloggers. Just a quick swipe of this (there’s an attached sponge applicator so no need to worry about packing a brush) and *poof* your dark circles are now a thing of the past.

Kayla Suazo / BuzzFeed

Promising review: “I am a makeup snob. I have stupidly high standards for cosmetic performance, and drugstore brands have let me down every single time I’ve given them a shot. So when I graduated from Covergirl to Sephora after college, I never looked back. My kit is full of Dior and YSL foundation, Armani concealer, Benefit brighteners, etc. But this thing is truly great.The sponge applicator is better than you think. Firstly, it’s antimicrobial, so you don’t have to worry about the hygiene aspect. Secondly, its ability to blend the product is outstanding. The concealer itself doubles as a highlighter, it looks good without primer, and it lasts so much longer than you’d expect.” —Sarita

Get it from Amazon for $7.12 (available in 12 shades).

To learn more, check out “Just 8 Maybelline Products We Really Love.”


Palladio I’m Blushing two-in-one-tint makes it feel perfectly okay that you pressed snooze ten too many times this morning. Swipe this on your pout *and* your cheeks for a healthy flush that looks au naturale and takes about three seconds of your time. / Via @palladiobeauty

Ginseng, chamomile, camellia, and safflower are gathered into this tint to deliver a dose of color — but they also work to energize, hydrate, and soothe your skin.

Promising review: “I love this product! It’s great for a quick touch of color when running to the gym or running errands, plus it’s so convenient to use and looks natural. The ‘lovely’ shade is perfect for me. I was afraid it would look orange or peach, but it’s a very natural shade of blush pink.” —Terria527

Get it from Amazon for $7.58 (available in four shades).,

Promising review: “I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour workday right to the gym and sweat like crazy…and this stuff doesn’t budge! I love it!!” —Carrie E. Miller

Get it from Amazon for $4.99.


Cotton Mediheal Blemish Control Mask are packed with ingredients like willow bark, rosemary, tea tree oil, chamomile, and asiatic pennywort to reveal a clear and calm complexion. Consider this the only 15-minute facial you’ll ever want or need.

This mask even has a built-in timer of 15 minutes! The logo will begin to appear once the time has come to remove it, which is pretty freakin’ brilliant.

Promising review: “This is probably my favorite sheet mask for calming my skin when I have inflamed acne lesions. When I have active breakouts, I like to leave this mask on until it dries completely, which seems to help reduce the size and redness of acne much more than simply leaving the mask on for 20 minutes.” —clinton

Get a pack of five from Amazon for $9.95.


NYX Matte Liquid Eyeliner for anyone that’s tired of their perfect cat eye fading before that second cup of coffee (#rude). This stuff seriously will not budge, plus the skinny felt tip makes cat-eye precision a breeze.

Promising review: “This stuff is my all time favorite liner. It’s super affordable, lasts long, it’s jet black, and the best part is that the liner brush is really skinny so it’s easy to apply. My holy grail.” —Alex Reese

Get it from Amazon for $5.62.


Neutrogena Anti-Residue Clarifying Shampoo because that 10 pounds of dry shampoo you used two days ago is still trapped in your roots. Trust me. It didn’t exactly run away. This anti-residue wash deep cleans build-up that would otherwise lead to lack of body, excessive grease, and *gulp* stringiness.


This nonirritating shampoo should be used once a week (using it too much may make your hair overly dry) and is gentle enough to use on any hair type, including color-treated manes.

Promising review: Getting all the residue left from other hair care products absolutely transforms my hair. I have a lot of fine/thin hair which can get weighed down pretty quick. This comes is a really crisp bottle that is the perfect size, not to mention that since you don’t use it every day, it is lasting such a long time.” —Dillon Okimosh

Get it from Amazon for $4.74.


ColourPop Lippie Stix were sent from heaven to be delivered into the paws of makeup newbies. On top of being super affordable, this pencil-like tube design allows for precise (and easy) application: Use the pointed edge as a liner, use the rounded side to fill everything in. / Via @colourpopcosmetics, Colourpop

Promising review: “This has great color pay-off and is easy to apply. I also really like the shape of the lipstick: you can use the pointed edge as a liner, and then flip it around to fill in the rest of my lips.” —Siobhan G.

Get it from ColourPop for $6 (available in 28 shades).

Rebecca O’Connell / BuzzFeed

Simply shampoo as per usual, leave this mask on for up to 15 minutes, then rinse.

Promising review: “This is a must-have and the hype is all true. They have found the holy grail of combinations to eradicate frizzy hair without weighing your hair down, which makes it greasy. It’s a little bottle of magic, it doesn’t even take much, and it only takes a dime-sized amount for my hair.” —Rachel Eckols

Get it from Amazon for $8.30.


NYX Matte Setting Spray locks in your makeup, because it only took about three hours of blending to get it to look this way. So humidity, sweat, tears: it’s all irrelevant when you’ve topped your foundation with this magic stuff, which works to seal your makeup and prevent it from turning into a greasy mess (no small feat).


Promising review: “This stuff will make your makeup last and last! I have severely oily skin, which means that most foundations just slide right off my skin. And then I found this! I spray this on before I do my makeup, after I do any cream makeup (foundation, concealer, etc), and then again after I set with powder. This helps my makeup easily last from 7 in the morning until 7 at night.” —Sadie

Get it from Amazon for $8.49.


Cruelty-free wet ‘n’ wild Megalast Liquid Catsuit Lipstick
glides on like butter, lasts all day long, won’t bleed, and costs about the same amount of $$$ as your cup of morning coffee. We love the power of a bold red lip., Amazon

Promising review: “For the price, this product is amazing. I tested it to see if it would hold up at least during pictures for my wedding, so put it on first thing in the morning. I was super pleased that I only needed to touch it up once after I ate — to be expected — which was HOURS after I put it on. I tested pressing my lips against my hand, drinking from a glass and using a straw, and it didn’t rub off on anything. It’s a bit drying but the color was very vibrant, and didn’t fade or chip throughout the day, which is a problem I’ve had with other brands of long-lasting lipstick.” —Alex

Get it from Amazon for $2.69 (available in nine colors).


EcoTools Brush Set is packed with five brushes you’ll use on the daily: an angled foundation brush, a concealer brush, an eyeshadow brush, an angled liner brush, and a blush brush. All for less than $10? HALLE- and I cannot stress this enough-LUJAH.

Promising review: “These brushes are great quality for the price. I use them almost every day and they have stayed in very good shape. It is very easy to apply makeup and it even comes with a little instruction booklet to tell you how to use them.” —Jennifer M.

Get it from Amazon for $9.98.


Neutrogena Facial Toner is truly fab *and* costs less than $4. This post-cleansing product contains no alcohol (plenty of toners do) to ensure you skin doesn’t feel stripped of moisture, plus it removes all the gunk and trapped oil that your cleanser somehow missed.


Promising review: “This stuff is amazing! Magic in a bottle. I wish I had started using it sooner. I added it to my new daily skincare routine and after just a few days, my face looks and feels so much better. I have redness on my cheeks and nose thanks to the starting of rosacea, and I’m usually very sensitive to anything applied to my face. This toner soothes my skin after cleansing, smells great, and makes my skin feel amazing. I moisturize with Neutrogena’s oil-free moisturizer after and it seems to be a winning combo with my picky skin. I wish I knew about this years ago!” —Ashley

Get it from Amazon for $3.21.

Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!


The reviews in this post have been edited for length and clarity.

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The author Arup

Arup Mandal is a reporter, contributor, reviewer & image editor of Azad Hind News. Arup have well experience in reporting .

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