The California-based company unveiled its latest product on Wednesday: meatless minced “pork.”
Starting Wednesday, customers in Shanghai will be able to try the new product at five local restaurants for a limited time.
“We’re excited to launch Beyond Pork in China, marking a milestone for Beyond Meat,” Candy Chan, the company’s general manager for China, said in a statement. “We are not only launching an entirely new product innovation, but our first plant-based meat product created specifically for the Chinese market.”
She noted that the product’s “exclusive debut in China furthers Beyond Meat’s commitment to this important market.”
Beyond’s latest introduction could come as a welcome alternative for Chinese consumers, especially right now.
Before that, pork had accounted for about 70% of China’s overall meat consumption, according to official Chinese data.
Battle over China
Beyond has been on a roll in mainland China, a vast market that is seen as vital for the US company’s growth.
The firm also recently struck a deal with a local food distributor, Sinodis, which will help the company supply restaurants and caterers in China.
— Laura He contributed to this report.
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