Similarity of Name may hit Corona Business
One of the World’s most popular beer brand ‘Corona Beer‘ burnt of Novel Coronavirus Covid-19 attack. 5W Public Relations said that 38% of Americans wouldn’t buy Corona “under any circumstances” because of the outbreak, and another 14% said they wouldn’t order a Corona in public. The survey encompasses polling from 737 beer drinkers in the United States.
In another survey conducted by YouGov, the firm found consumers’ intent to purchase Corona fell to its lowest level in two years. The survey also showed that Corona’s buzz score, a metric that that measures favorability, has dropped significantly since the beginning of the year.
Reports of an increase in online searches for “corona beer virus” and “beer coronavirus” show the Mexican ‘Corona’ beer hasn’t been able to escape the association. Constellation Brands’ stock dropped 8% on Thursday, although the entire stock market has fallen sharply as fear grows about the spread of coronavirus.
However, Corona beer isn’t making any changes to its advertising despite the name’s unfortunate similarity to the deadly coronavirus. Constellation Brands (), which brews several variations of the popular lager, said in a statement that its customers “understand there is no link between the virus and our business.”
Introducing Corona Hard Seltzer. Four delicious flavors. One splashy entrance. pic.twitter.com/XrPPr6nWrB
— Corona USA (@coronaextrausa) February 24, 2020
The spread of the coronavirus couldn’t have come at a worse time for Constellation, which is spending $40 million to launch its new Corona-branded hard seltzer. Part of the promotion includes a sponsored tweet that has sparked criticism for using the phrase “coming ashore soon.”
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“Sales of Corona remain very strong and we appreciate the continued support from our fans,” Constellation Brands spokesperson Stephanie McGuane told CNN Business. “Our advertising with Corona is consistent with the campaign we have been running for the last 30 years and is based off strong consumer sentiment.”
(News Source Link –CNN)